The key to a successful business is a strong online presence. And, the key to a strong presence is a good digital marketing strategy. The thing with marketing, however, is that it is the same thing over and over. When it comes to digital, you hear about SEO and social media and not much else.
Well, as a creative business, you are tired of going through the motions. You want techniques that are different, that work and add value to the experience. If you are looking for inspiration, this list should help.
Techniques For Digital Marketing
Okay, what the hell is online gamification?! Quite simply, gamification is where you add competition to your online presence. You can do that in a variety of ways, but a puzzle or a quiz are two of the best examples.
All you do is come up with a quiz and use social media to reach as many customers as possible. As humans are naturally competitive, they won’t be able to resist. All the while, they recognize your brand as one that makes them happy. Some might even make a conversion that day.
Purchased Word Of Mouth
If you are one of those companies that don’t believe in the effects of word of mouth advertising, you are going to struggle. Word of mouth advertising is without a doubt one of the most effective tactics in advertising. And, you can use it for your digital marketing needs too.
By the way, this doesn’t mean using click farms or paying people to boost your standing. What it means is that you get people to walk around and display your brand name to potential customers. Instead of the physical store, you can advertise your website. Before you know it, the traffic will increase dramatically.
Advertise That You Accept Credit Cards
Yes, there are businesses that don’t accept credit cards online. With regards to your success, it is a big mistake. Over fifty percent of people that make a transaction online use their credit card, which is a big number. Sure, you can accept PayPal and other platforms, but they aren’t as popular.
As a result, customers will avoid your site if they can’t make a purchase quickly and efficiently. By advertising that you accept cards, we believe you will experience more sales. It is important to accept as many cards as possible too. Not everyone has a MasterCard or Visa.
Send Plain Text Emails
Emails are a great way to digital marketing techniques, but they might not have the effect you want. The reason is that they are ever-present in most people’s lives. The average person sees up to five to ten emails a day, and that desensitizes them to the effects of an email.
But, that doesn’t mean that you can’t still use them to your advantage. All you have to do is change the text. Instead of using HTML, go for a plain text version. According to studies, the difference makes the plain text more likely to stand out from the crowd.
Sometimes, the weird and wonderful work!