As a small business, it is important that you don’t get ahead of yourself and stay relatively small. Small businesses that think they can mix it with the big boys often get left behind because they overextend. They try to grow too quickly and it ends up costing them in the long run. SEO is the perfect example. Most businesses think that they need to adopt the same strategy as the big corporations because they are successful. But, the opposite is true. You need to adopt an SEO strategy that is tailored to your company.
Here’s what you need to know about small business and search engine optimization.
small business and search engine optimization
Local Keywords
‘But my keywords have nothing to do with the city or town I am targeting.’ That doesn’t matter because there is one simple trick to help you out. Place the name of the target area in the title of the post, the Meta tags and the content. The same SEO principles apply, so don’t go overboard. But a couple of strategically localized keywords will do the trick. The next time someone in the area is looking for a service you provide, Google will dub you a perfect match!
Set Up Local Accounts
First things first – what do local account mean? Google, Yahoo and Bing all have localized accounts that you can create to help consumers find searches in their local area. All you have to do is sign up to Google Places and Bing and Yahoo Local and provide your company’s details. Google Places is probably the most important. Google often uses its own services to rank websites, which is the first reason. But, Google Places also ranks you on Google Plus Local Mobile Searches. As the saying goes, two birds, one stone.
Hire Local Experts
An expert is an essential part of creating and sustaining a healthy amount of traffic and awareness around your brand through on-page and off-page SEO. However, when it comes to localized SEO, local SEO services are best. They have knowledge of the local area that is hard to replicate because it is specific to the area. They can use that knowledge to create a buzz in the area of your choice and make sure your marketing effort is as effective as possible. When it comes to local SEO, there is a big difference because there are small details that need addressing. A big company will find it hard to address these issues, so a smaller company is always a good option.
Get Links From Local Businesses
The more links from local businesses, the higher you will rank in local searches. Honestly, it is that easy. Reach out to a local business that could be of help. For example, do you sell sports equipment? Get in touch with the local sports center or sports teams and ask them for help. It is important to stay away from direct competitors because they will ever help their rivals. But, if you can find a company that is not competing for the same market share, it can be a big boost.
Many businesses are banding together to grow with the help of each other. Take this advice seriously because tagging onto the local search results can be incredibly important
